Personal Work
BRANDING DESIGN
CONCEPT | RESEARCH | DESIGN | EXECUTION
Client: Whalebird Kombucha
This client's business was expanding quickly and they wanted to create stronger branding around their packaging. As a solution, my team and I rebranded their can design, created a modern packaging solution to allow clients to easily transport multiple growlers of kombucha through the local farmer's market, created a reusable and recyclable graphic to identify flavors on the growlers and created some marketing collateral (stickers) to spread the word among students.
WEB DESIGN
RESEARCH | REBRAND | PROTOTYPE | DEVELOPMENT
Client: CAL POLY HEALTH CENTER
The Health Center at Cal Poly San Luis Obispo is notorious for their long wait times and antiquated systems. Booking an appointment was only possible by walking into the center. My team and I were hired to create a solution to help make all services of the health center more accessible as well as making it more inviting and modern. As a solution, we updated the branding and created an app that would appeal to the students. We created and tested low fidelity prototypes, conducted consumer research, identified personas, and created the high fidelity prototype to pitch our solution to the client.
CONSUMER REQUESTS:
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make appointments online
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check in to appointment
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view wait times
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video call/chat with a doctor
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update patient forms
HI FIDELITY PROTOTYPE: Bright and inviting colors were added to help bring a positive light to the health center.
PROCESS
Through this project we started with sketches of design concepts, then advanced to low fidelity prototypes. In the low fidelity prototypes, we tested with consumers and made adjustments to the functionality before jumping into aesthetics.
PRINT MEDIA
This gallery has a variety of print media from invitiations to magazines to stickers.
CONCEPT | RESEARCH | DESIGN
WEBSITE CONCEPT
CONCEPT | RESEARCH | DESIGN
Client: HAUTE SKILLET CATERING
Worked with the team at Haute Skillet to come up with a website concept. As a gourmet food truck business, they wanted something that looked luxurious, rustic, and lively.
